Can’t Wait (2022-2024)

A series of eight adverts produced for paid digital delivery, based on an original script by Cal Roscow, produced for a 2022 campaign to change the United Kingdom’s electoral system, and reworked for the 2024 General Election.

Campaign: ‘Can’t Wait’
Client: Best for Britain
Agency: Shape History
First aired: September 2022
In use until: July 2024

Sandra Can't Wait (2024 General Election Edit)

Ceri Can't Wait (2022 PR Edit)

Production Credits

Executive Creative Director: Cal Roscow
Original script: Cal Roscow
Copywriter: Jack Maycock, Cal Roscow
Producer: Kate Savin
Director: Matthew Hyndman, Louisa Wells
Editor: Irene Calvo, Matthew Hyndman, Marcel Reinard, Cal Roscow
Audio Post-Production: tigerbear
Project Manager: Marcel Reinard, Hannah Chui, Bia Pennino

Campaign Credits

Project Director: Cal Roscow
Planning & Buying: Cal Roscow
Audience & Data Management: Julia Meadon, Alex Wilks, Cal Roscow
Organic Digital: Elsie Gisslegard, Julia Meadon
Earned Media: Niall McGourty, Cal Roscow